“Natsume’s Book of Friends” Nyanko-sensei and Natsume’s friends combine with Japanese tradition! Introducing goods that incorporate elements of traditional crafts

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Introducing original goods packed with professional technology that fuse the warm worldview of Natsume’s Book of Friends with Japanese tradition. It has been revealed that it will be displayed and sold at four Tsutaya Bookstores from December 21, 2024. Advance reservations are currently being accepted on the online site.

“Natsume’s Book of Friends” is an Ayakashi contract story based on the manga currently being serialized in Hakusensha’s “LaLa” by Yuki Midorikawa, whose cumulative domestic circulation has exceeded 17 million copies. Takashi Natsume, a boy who has been able to see monsters since he was a child, inherits his grandmother Reiko’s legacy, the Book of Friends, and spends his days working with his self-proclaimed bodyguard, Nyanko-sensei, to give back to the monsters whose names were tied to the book.

Natsume begins to explore the path he should take through interactions with demons and the people involved, and with the help of friends who share his feelings, he tries to find a way to protect his precious days. The latest TV anime series “Natsume Yujincho Urushi”, which is in its 7th season, will be broadcast on the TV Tokyo network from October 2024.

This original merchandise by Tsutaya Shoten is a fusion of the warm worldview of this work and Japanese tradition. Items that incorporate elements of traditional crafts are sure to please not only fans of “Natsume’s Book of Friends” but also those who love Japanese beauty.

“Nyanko Sensei Acrylic Mirror” is an acrylic mirror that is lightweight and hard to break, making it convenient to carry. It’s small enough to fit into a bag or pouch, and fits into the inner pocket of a pouch (sold separately). “Nyanko Sensei Azuma Tote” has a light-colored Japanese pattern motif with a soothing design of Nyanko Sensei relaxing and sleeping next to you, and a cute design of Nyanko Sensei peeking out among the colorful cherry blossoms. . All of these bags have a Japanese feel, and the surface is made of fabric with a finely textured surface that resembles the skin of a melon.

The “Nyanko Sensei Gamaguchi Pouch” has the same design as the Azuma tote, with a wide opening that makes it easy to see what’s inside. To match the round pouch, the pouch has a cute round pouch. There is also an inside pocket large enough to fit an acrylic mirror (sold separately).

The “Metal Badge” is a metal badge with a design that combines cutely deformed Nyanko-sensei, Natsume, and others with Japanese patterns. The metal badge is decorated with heavy gold plating, and has a specially processed texture that gives it the shine of stainless steel. “Kutani ware cup and small plate set” is a Kutani ware set of cups and small plates created by Mr. Nyanko that blends in with the traditional Kutani pattern. It comes in two cute patterns that look like they are playing in a flower field, and can be enjoyed as a cup, a accessory case, or as a decoration.

“Nyanko Sensei Pocket Bottle 130ml” is available in two types: one with a golden glittering design of Nyanko Sensei and cherry blossoms, and the other with a cute design with Nyanko Sensei’s silhouette all over the front. The luxurious stainless steel bottles are made using the Yamanaka lacquer technique from the traditional craft “Yamanaka lacquerware” produced by craftsmen, and are clear-coated by hand one by one by craftsmen, and are also characterized by the smooth irregularities created by the coating. .

“Japanese-bound notebooks, memos, pencil cases, and brush pens” is a series of Yuzen paper stationery that Nyanko Sensei subtly shines. Two patterns are available: camellia and plum, with Nyanko Sensei layered in silver. Yuzen paper, which is dyed by hand one by one, has a texture and shine that Western paper does not have.

Various original goods for Natsume’s Book of Friends will be displayed and sold at four Tsutaya Shoten stores from December 21st to January 31st, 2025. For details, please visit the online site where advance reservations are being accepted.

Event period: December 21, 2024 (Saturday) to January 31, 2025 (Friday)
Holding stores: Daikanyama Tsutaya Bookstore, Kyoto Tsutaya Bookstore, Kyoto Okazaki Tsutaya Bookstore, Hakodate Tsutaya Bookstore

(C) Yuki Midorikawa/Hakusensha/“Natsume’s Book of Friends” Production Committee