All members of “Eva x McDonald’s” prepare orders! “AT Field” buns collaboration burger is now available! “Eva M” appears in the commercial
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As the second collaboration project between the anime “Neon Genesis Evangelion” and McDonald’s, three “Evangelion Burger” products using original buns with the “AT Field” image that appears in the movie will be available nationwide from January 6, 2025. It has been revealed that it will be sold at McDonald’s stores for a limited time. From January 5th, McDonald’s original animated commercial depicting the appearance of “Evangelion M” and the new burger will begin airing.
“Neon Genesis Evangelion” is an anime series written and directed by Hideaki Anno, consisting of a total of 26 episodes of the TV series that began airing in 1995 and a movie version that began in 1997. It is known as a legendary mega-hit that has continued to generate many fans for 30 years since its first broadcast. Year 2015. “Apostles” with various special abilities have attacked New Tokyo City 3. The main character, Shinji Ikari, is selected to pilot the Evangelion, a humanoid decisive battle weapon that is the only means for humanity to fight against the “Apostles.” What exactly is the true identity of the “apostle”? And what will be the fate of the boys and humanity? The battle for the fate of humanity begins.
It triggered the third anime boom in Japan in the 1990s, and its influence has been described as a social phenomenon. It influenced many successor anime, set unprecedented sales records for music and video software in the anime business, and pioneered the development of media mix.
In the first collaboration, three miraculous transforming robots, “McDonald’s x Evangelion Value Set Figures,” will appear: Big Mac No. 1, McFried Potato No. 2, and Mc Shake No. 0. Preliminary lottery applications are currently being accepted in preparation for a limited quantity sale of the 3-piece set starting January 20th.
In the second edition, which has just been announced, three “Evangelion Burger” products will be sold for a limited time as a flavor suitable for collaboration with “Neon Genesis Evangelion”. The highlight of all three products is that they are sandwiched in original buns inspired by the “AT Field” that appears in the movie.
You can enjoy the new products “Chunky Potato & Thick Beef Rich Garlic Mayo” and “Mexican Cheese Chicken,” as well as “Cheese Double Teriyaki,” which is making a comeback following last year, in the world of “Eva.” In addition to the products, you can also enjoy the limited-edition “Eva” collaboration package.
Additionally, from January 5, 2025, a new TV commercial will begin airing that references the worldview of Neon Genesis Evangelion and conveys the deliciousness of the Evangelion Burger. This is a limited edition anime created for this occasion, and it seems that the content will allow you to fully experience the miraculous collaboration between McDonald’s and Evangelion. Pay attention to the appearance of “Evangelion Unit M”, which is original to this commercial, as well as the lines and costumes of each character. In addition, be sure to check out various measures such as a countdown video until sales and a project on X (formerly Twitter).
◆New TVCM Overview
・Title: Birth of Evangelion Burger (30 seconds)
・Start date of screening: January 5, 2025 (Sunday)
・Broadcast area: Nationwide (excluding some areas)
◆An original video in collaboration with “Neon Genesis Evangelion” will be distributed on McDonald’s Official X!
・Release date: December 27, 2024 (Thursday) to January 5, 2025 (Sunday) 1 video each day *Excluding the period from December 30th to January 3rd
・Public media: McDonald’s official X account
・Number of videos: 5 videos in total (approximately 14 seconds to 20 seconds each)
◆X project
(1) Win by replying! “Birth of Evangelion Burger from #Mac” project
・Application period: December 26, 2024 (Thursday) 6:30-23:59
・How to apply: Follow the official McDonald’s Please.
・Prizes/Number of winners: A total of 100 people will be randomly selected from among those who applied to win a Mac Card worth 1,000 yen.
(C) Color/Project Eva.