LDH launches new animation production brand “LDH Animation” to disseminate Japanese animation to the world

Welcome back to the I Am Anime website

It has been announced that LDH JAPAN (hereinafter referred to as “LDH”) will launch “LDH Animation” as a new brand centered on animation production. With three pillars: “Producing works as an animation studio,” “Planning and licensing business,” and “Expanding the digital domain,” we aim to deliver Japanese animation to the world.

The newly launched brand “LDH Animation” plans to produce original animation works, as well as works based on comics and novels, and will seriously strengthen its animation production system. Utilizing the CG technology that was the strength of group company LDH DIGITAL, the production concept is “creating from the way you create it,” and they will work on creating works while always having flexible ideas.

In addition, in the licensing business, in addition to the “BATTLE OF TOKYO Super Tokyo Expansion Exhibition” held at SHIBUYA TSUTAYA and other places from May 2024, LDH Anime Planning Preparation, which planned and produced “BATTLE OF TOKYO Wafers” which sold a total of 6 million units. With the addition of the Room team, we will develop content in a variety of ways that maximize the value of the work. The team will focus on forming an anime production committee, investing in anime theme songs, licensing characters and works, and promoting commercialization projects.

Along with the launch of the brand, it was also announced that Koji Hoshino and Masahiko Ibaraki will be appointed as advisors. Hoshino has served as the representative director and president of Walt Disney Japan and Studio Ghibli, while Ibaraki has served as the 8th editor-in-chief of Weekly Shonen Jump, the first editor-in-chief of Jump Square, and the managing director of Shueisha. This appointment shows the seriousness of LDH Animation’s animation production and global business.

Furthermore, LDH DIGITAL, an LDH group company that produced animation and CG, merged with LDH JAPAN on January 1, 2025. LDH DIGITAL’s animation production, CG production, and production functions will be taken over by LDH Animation. The official website for the new brand will be launched soon.