Pom Pom Purin is the number one spot in the first breaking news of the “Sanrio Character Awards”! Champion Cinnamoroll, who is taking six consecutive titles, follows Pochacco, who is second in the last year.

The initial breaking rankings and top 10 for the Sanrio Character Popularity Poll event, the 2025 Sanrio Character Awards, have been announced. Pom Pompurin, who ranked fourth last year, was in the lead, and has made a good start to make a comeback in the top three. The following is the following, including Cinnamoroll, the champions who have been winning five consecutive titles and are taking on V6, as well as Pochacco, Kuromi, and Hello Kitty.

The Sanrio Character Awards began in 1986 on Sanrio’s official newspaper, the Monthly Strawberry Newspaper, and this year marks its 40th anniversary. This is a popularity voting event where characters selected from over 450 Sanrio characters will be entered and the ranking will be determined based on the number of votes. Anyone can easily participate, and last year the total number of votes reached 57,074,053, the highest ever. When the results were announced, many related words became trending on X (formerly Twitter), and it has caused a huge response every year.

This year, the theme is “To the future with you, jamm!!”, and the key visual depicts the characters jumping powerfully towards the future. The results announcement event is scheduled to be held on June 29th at Pacifico Yokohama during the “SANRIO FES 2025” Day 2.

The first report, which will predict the final results, will be through online voting from 11:00 on April 10th to 11:59 on April 13th, and will also include voting at Sanrio Shops and voting for voting cards at mass retailers specialty stores.

Pom Pompurin, which ranked number one, has been in the top 3 for nine years since 2015, but last year it was fourth in its final result. We have made a good start to our long-awaited top three comeback.

Cinnamoroll, who has been in second place in a row, won five consecutive titles, won first place in the final results last year from second place in the breaking news, so attention is focused on how it will be in the future.

Pochacco, which won second place last year for the first time in 28 years, started third, with Sanrio’s three major “dog characters” monopolizing the top spot.

Other interesting things about Hanamaru Ghost, who finished 14th in the final result despite his first entry last year and ranked 8th in the initial speed this year. We can’t take our eyes off the appearance of the TOP 10 newcomers.

High-ranking regular characters such as Hello Kitty, “My Melody” and “Little Twin Stars” which are 50th anniversary this year, “Hangyodong” and “Kuromi” which are celebrating their anniversary year in the year, and “Kuromi” which are 40th anniversary.

In addition, the “40th Anniversary Special Award” will be given to characters who ranked 40th in commemoration of the 40th anniversary of the Sanrio Character Award, and in the first breaking news, “yoshikitty” was transformed from Hello Kitty, who admired XJAPAN’s YOSHIKI.

The mid-range rankings for the Sanrio Character Popularity Poll event, “2025 Sanrio Character Awards,” will be announced at 1pm on May 13th. Continuing attention is being held for the results announcement event at the SANRIO FES 2025, which will be held at Pacifico Yokohama for two days on June 28th and 29th.

（C）2025 SANRIO CO.,LTD.

《Nakase Kotaro》