“Gundam SEED” “Mitometa Kunai!” Haro and My Fri make goods with Toyota Motor’s materials!? The second collaboration with reusing scraps♪

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In a collaboration between the Mobile Suit Gundam SEED series and Toyota Customizing & Development, a car manufacturer, we are currently developing an OPERATION MOBILITY ETERNAL project that develops and sells environmentally friendly mobility-related products. Starting February 25th, 2025, the second product will be on sale on the official e-commerce website.

The Mobile Suit Gundam SEED series is a time when humans (coordinators) who have natural physical abilities and brains that are tuned by genes, and humans (natural) born naturally exist. The story is set in “Ira” and depicts the battle between the coordinator and the natural.

Mobile Suit Gundam SEED, which depicts CE71, was broadcast as a TV anime from 2002 to 2003, and Mobile Suit Gundam SEED DESTINY, which depicts CE73, was broadcast as a TV anime from 2004 to 2005, and has since been released in various media. .
And the movie “Mobile Suit Gundam SEED FREEDOM,” which is a completely new story, was released on January 26th, 2024, and its 1st anniversary has passed.

In a collaboration between this popular series and Toyota Customizing & Development, which operates automobile-related businesses, we are currently developing “Operation Mobility Eternal,” a project that develops and sells environmentally friendly mobility-related products. “Upcycled” products are on sale, using scrap materials and other materials that occur during the manufacturing of automobile parts.

This second new product lineup includes a “cushions” designed on a spiral, with a line that Hello often tweets about the line “MITOMETAKUNAI!!!”
We use skin material used in automobile seats that are soft to the touch and have excellent flame resistance, light resistance, weather resistance, wear resistance, etc., and we use the skin material that is used when cutting, and the excess material that occurs when the sheet is discontinued due to the discontinuation of production. It uses lost materials.

The “Vehicle Inspection Case” that appeared simultaneously shines with a logo imitating the Mighty Strike Freedom Gundam. The ingredients are non-edible rice, such as old rice that is not suitable for edible use and crushed rice produced by rice crackers. Rice resin (plastic) that is made upcycled from these is used as part of the raw material.
It also has pockets that are compatible with electronic vehicle inspection certificates, making it a great item that allows you to organize and store other documents and cards. It also has the same texture, luster and feel as good as leather.

In addition, previous “Operation Mobility Eternal” products are also on sale. All of the items are made using scraps of materials generated during the production process and materials that should be disposed of, such as genuine leather for car interiors, seat belts, airbag materials, scrapped windshields, and thinning materials.

Things you’ll want to carry around with you, such as a “genuine leather card case,” “genuine leather pouch,” and “business tote,” designed from the “Mobile Suit Gundam SEED” series, an “emergency kit” in case of an emergency, and a stylish cafe time that’s easy to spend The lineup includes cafe glasses, botanical tumblers, and lunch plates.

Products for “Operation Mobility Eternal,” a collaboration project between the Mobile Suit Gundam SEED series and Toyota Customizing & Development, are now on sale on the official e-commerce website. For more information, please see the special website.
It is also available at the Western Art Museum of Otaru Art and the Re-S Entonji store, and products are displayed at the b8ta Yurakucho store.

(C) Sotsu Sunrise